What are the types of LinkedIn Ads campaigns?
- Ads displayed in users’ news feeds (Sponsored Content).
- Personalized messages sent to inboxes (Message Ads).
- Personalized ads based on user profile data (Dynamic Ads).
- Text ads.
- Interactive conversational advertising.
How is the effectiveness of the campaign measured?
We use Lead Gen Forms, offline conversion (CRM) and Insight tag, which allows us to count the real cost of customer acquisition.