Remarketing

STEP 2

Technical configuration

Step 2 is the technical setup, which includes several key activities. After obtaining Facebook access and setting up a Google account, we perform integration with your site to measure events such as add to cart, purchase, and registration, so you can accurately track conversions. Finally, we handle advanced settings such as attribution verification, domain configuration, product catalogs and custom audience lists to ensure your campaign is fully optimized.

STEP 3

Preparation of advertising materials (banners)

Step 3 is the preparation of advertising materials (banners), which are crucial to the success of the campaign. First, we handle the design and production of banners, which are created as graphic creations based on the established goals and target groups, consistent with your brand’s visual identity. We then customize the banner formats to fit different dimensions and broadcast locations, such as Feed, Stories or Marketplace. Depending on the package selected, banners can be changed during the campaign, allowing you to optimize and adapt the creative to changing needs and campaign results.

STEP 4

Campaign launch

Step 4 is the launch of the campaign, which includes several important activities. First, there is the launch of the campaign, i.e. the activation of advertising kits and the first broadcasts of promotional materials that reach the appropriate audience groups. As part of the campaign, we also conduct A/B testing, which allows us to test different creatives, messages and audience groups to select the most effective solutions. On an ongoing basis, we collect data and monitor the initial results of the campaign, analyzing click-through rates, conversions and cost-per-click to best optimize further actions.

STEP 5

Performance measurement and reporting

Step 5 is performance measurement and reporting, which allows you to evaluate the effectiveness of your campaign on an ongoing basis. A dedicated MetaAds specialist analyzes the results on a regular basis, checking statistics and verifying that the campaign is achieving its goals, such as CPA, CTR and ROAS. Every month, the client receives an individual report, in which we thoroughly discuss the results of the campaign, provide recommendations and conclusions for further action. If necessary, we hold meetings with the client to discuss the progress of the campaign and plan the next steps to optimize activities and achieve even better results.

STEP 5

Campaign optimization

Step 6 is campaign optimization, which aims to maximize the effectiveness of advertising activities. Based on the collected data, we adjust the budget and rates, modifying the campaign parameters to get the best results. If A/B tests show the need for changes, we proceed to modify the advertising creatives, designing new or improving existing banners (depending on the package and arrangements). In addition, we refine targeting, precisely narrowing or broadening target groups, based on current campaign results, to achieve even better results.

STEP 5

Comprehensive implementation and development

Step 7 is the comprehensive implementation and development of the campaign, which ensures that activities are constantly adapted to changing market conditions. Constant monitoring of the campaign allows you to continuously analyze its results and respond to changing trends and audience behavior. A dedicated specialist provides long-term support, remaining available to provide recommendations, make improvements and, if necessary, expand the campaign to new formats or markets. At each stage of the campaign, we carry out an evaluation of the results to determine the further direction of the activities on an ongoing basis, ensuring that the campaign produces the best possible results and is fully aligned with the client’s business objectives.