SEO optimization

STEP 2

Optimization

After a thorough analysis of the website’s problems and a discussion of needs and expectations, we proceed to comprehensive SEO optimization. This is a key stage that realistically affects the visibility of the site in search engines and the comfort of users visiting the site. Optimization activities include both technical and content parts. We work on improving existing texts, supplementing them or completely rebuilding them so that they are not only in line with SEO guidelines, but also valuable and attractive to the audience. We improve technical elements such as header structure, loading speed, internal linking or mobile versions, while eliminating errors that can lower a site’s ranking. At the same time, we verify the existing profile of links leading to the site – we check their quality, sources and naturalness. If necessary, we correct the link building strategy so that it supports the development of the position in search results, and does not expose the site to drops or filtering. The entire optimization process is conducted in close cooperation with the client and tailored to his business goals, so that the effects are sustainable and the site performs better – both in terms of visibility in Google and conversions.

STEP 3

Checking the effects and analyzing the results

Once all the planned activities are implemented – from content optimization, technical improvements and other SEO activities – it’s time to observe the effects. However, this does not mean that we remain passive. On the contrary – systematic analysis of the results begins at this stage. We regularly monitor how the site behaves in the search engine, how its positions change, which key phrases bring the most traffic and what affects the number of conversions. We use analytical tools such as Google Analytics 4 or Google Search Console to continuously evaluate the effectiveness of the actions taken. Thanks to this analysis, we are able to react quickly to changes, adjust the strategy and maximize the effects. It’s a continuous process – positioning is not a one-time action, but a systematic work that step by step builds a stronger and stronger position of your brand on the web.
And the effects? With regular SEO efforts, you can count on increased visibility, more traffic to your site, better recognition and – most importantly – real business benefits. And we’re here to make sure you’re really happy with these results?